E-Commerce SEO focusses on growing your website’s organic traffic. You don’t want to focus on pumping too much of money on paid adds rather focus on the long-term strategy.
Search Engines are the primary channels where potential customers can find the products they need.
The very first step is to do your keyword research. Evaluate them based on certain criteria like relevancy and popularity. Keywords should be relevant to your product. Your keywords should not be overly vague or narrowly specific. Your keywords should have a decently high amount of search volume. Popularity of the keywords amongst the consumers acts as a double edged sowed. You can go for keywords which have low competition and decently high search volumes. SEM Rush and ahrefs are the tools which you can use to find the difficulty levels of your keywords.
Your keywords should reflect your intent which is to sell your product. This will have higher conversion value. Your keywords should fall in better alignment with your product in the long term.
The internal design and link building structure of your website is another aspect to consider. A well-planned site architecture is super important. It maximizes the visibility of your existing content. It is easy to expand as you add a new product. The aim should be to focus on the user experience and well-organised layout. Base the story and product based on keywords. Try to have as few clicks as possibly needed to get you from your home page to a product page.
A strong web of links around your keywords with in your website will lead to better SEO success. Once this is to create a comprehensive site map which is used for keeping your personal track record of the website and also to submit to google. Google would know how to crawl your website.
OnPage SEO will also improve your ranking. Using modifiers improves your visibility on google and allows users to click through when you come up on their search results.
Add keywords on strategic locations like headers and sub headers, product descriptions, in the names of the image files, by adding the names and the alt tags of every single image of your website. Adding keywords in the title, description and meta description is a must. Add them in URLs also.
It is important to add “structured data markups” in your website. This shows information on Google page. People have added structured data markups so Google can give information like the brand, description, cost, name, image, identifier and reviews of the products which can help you to surged up on google.
It is good to stay current. 62% of sales are through the smart phone users so mobile optimization is another thing to look at. 80% shoppers use their mobile phones when they are in store to do comparison shopping.
Your website should be mobile responsive. A desktop only website creates a bunch of duplicate pages when run on mobile which google does not like. Keep the mobile site easy to scroll through and uncluttered.
Use social media, add social buttons so that people can share your products. But which social media platform will suit best for you will depend too much on your demographics as well.
Buying factor also depends on how long does a page take to load.
You can use Google page speed insights to monitor your page load speeds. You can use it to minify CSS, HTML and java scripts.
Compress the files and images used on your website. This also contributes to your page speed performance. To reduce any redirection you have, maximize browser caching, enable file and image compression, the image should be of the same size as of the container it is on.
Improving server response time, using content distribution network and speeding up the page loads is necessary.
Test and Tweak
Updating and tweaking your old content by adding a few more points and new images can also work wonders for you. There are tools to find less obvious site errors like duplicate page, missing header tags, script errors etc. which may not be obvious by looking at the page.
Implement an analytics software which can help you measure the results of your optimization efforts. Optimize for customers internal search of your products. It should be easy for them to find products on your site when they land.